Author Archives: Roland Oberdorfer


Progressive Profiling with Forms in Eloqua

Eloqua is a powerful tool to collect your customers’ data and automate your marketing activities. One of the most used features in Eloqua…
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Boost your Traffic with Video Marketing

Entertaining videos are not only fun to watch but also drive direct and indirect traffic to your website. Our video practice at SiteOlytics…
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How to enable Google Analytics in Magento

If you would like to enable Google Analytics tracking in Magento you can easily do that through the Admin panel. Simply log into…
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How to add PHP server side variables as UDO variables to Tealium

If your website is built in PHP and you are using Tealium products then you might have the need to add server side…
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Ecommerce and Billing Features Convergence

In the early 90th when companies started to offer their products online some early adapters began to develop software that enabled companies to…
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The Importance of Search on your Website

Having a search box on your site helps visitors find what they are looking for. But that’s not all. Having a search box…
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Enable the canonical meta tags in Magento

Canonical meta tags are important to prevent duplicate content issues. Especially in ecommerce environments it happens that there are multiple versions of a…
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Magento SEO

Magento is an open source ecommerce platform that was build with SEO in mind. A “vanilla” implementation of Magento usually ranks better than…
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Social SEO

Since SiteOlytics started tracking Social Metrics I do get more and more questions about social metrics and how they are related to SEO.…
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What is SEO?

I get this question almost daily so I thought I write a brief overview of what SEO really is. SEO is an acronym…
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