Web Development Services

Search Engine Optimization & Marketing

SEO and SEM provides you with a visible and effective online presence leading to a significant increase of leads, sales, and profitability.

Our search engine optimization and marketing core services include: Organic Search, On-Page SEO, Link Building, Content Marketing, Mobile Marketing, Keyword Research / Strategy and Activity Report.

Organic Search

Development and targeted promotion of high-quality unique content that fulfills your needs by achieving, improving and maintaining the visibility of your online presence.

On-Page SEO

Make your content better and easily accessible for search engines. Our team is ready to implement solutions to boost your SEO rankings and improve visitor's experience.

Link Building

An essential part of any successful SEO & SEM strategy is building your internal link structure to add significance to your page keywords listed within search engines.

Search Engine Optimization is a fundamental component to success in online marketing. Our SEO techniques and strategies will earn your site a higher ranking in search results. We provide you with a full SEO keyword rankings report, a link building strategy report and indexed page information. Our client focused team will increase your traffic flow and lead and sales conversions for your web-based operations.

Search Engine Marketing (SEM) is the lifeline for online marketers. We customize for our valued clients a highly effective and affordable project packages. Leave the rest up to us as our experts are trained on the latest SEO guidelines from all major search engines such as Google, Yahoo, and Bing.


Organic Traffic - Increase


Bounce Rate - Decrease


Average Visit Duration - Increase


Pages Per Session - Increase

Our Approach to Improve Your SEO

SEO is a highly complex and competitive space that is a mystery for many businesses. Although everyone wants to get to the top of Google Page 1, a ‘how to’ map is not easy to find or navigate. With our tools and technology, SiteOlytics can help you to identify your SEO gaps and implement a customized marketing campaign to take you to the top.

Our process involves these 8 steps:

  1. Business & Web Site Analysis
  2. Keyword Research and Assessment
  3. Competitor Web Site Research & Analysis
  4. On-Site Optimization & Content Creation
  5. Directory & Sitemap Submission
  6. Article Creation & Submission
  7. Social Bookmarking & Social Networks
  8. Assessment & Monitoring

For your SEO strategy, we will focus on the following:

Current Ranking Snapshot on Google, Bing and Yahoo

We take a look at your organic visibility on Google, Bing and Yahoo.

SEO Dash Board Report

SEO Gap Analysis

Achieving high natural search engine ranking is dependent on two main factors:

  • On-page optimization - provides about 20%-30% of the total ranking score
  • Off-page optimization known as link popularity - provides about 70%-80% of the total ranking score.

The table below illustrates the main search engine ranking factors.

On-Page Factors (20%-30%)

  • Title Maximum 90 Characters
  • Body Text Word Count, Minimum 200 Words
  • Headings H1/H2/H3
  • Link Text (Anchor Text)
  • Domain Names, File and Folder Names
  • Related Words in the Text, Latent Semantic Indexing Score
  • Keyword Repetition, Proximity, Prominence About 3%-6%
  • Alt tag attributes in Images and Links
  • Page Size and Code to Text Ratio
  • Search Engine Friendly Navigation No Session IDs
  • Number of Pages Indexed on the Website
  • Website Freshness/Frequency of Updates
  • Number of Outgoing Links and Relatedness
  • Domain Class (.edu/.org/.com..etc)
  • Site Map

Off-Page Factors (70%-80%)

  • Age of the Domain
  • Number of Inbound Links
  • Links From Delicious, Technorati, Stumbleupon, squidoo
  • Inbound Link Text (Anchor Text) Keyword Focus
  • Age of the Domains Linking In
  • Age of the Inbound Links
  • Keyword Theme of Domain/Link Page
  • Google Page Rank of Inbound Link Pages
  • Directory Listings (DMOZ.org, Yahoo,
  • Second Tier Established Directory Listings.
  • Niche Directory Listings
  • Inbound Links From Authority or Subject
  • Domain Registration Length, the Longer the Better

Webmasters can easily influence on-page factors by incorporating keywords into title tags, body content and internal navigational links. While optimizing your web pages is an important step, today's modern search engine algorithms mostly rely on external ranking factors such inbound links pointing to a website. These external links are counted as votes for your website's popularity and quality. This includes links from professional, business, technology content, social networking, book marking and media sites such as stackoverflow.com, pinterest, youtube.com, delicious.com, stumbleupon.com, and squidoo.com to name a few.

These external ranking factors are commonly known as link popularity. You can improve your website's relevance and send qualified traffic by building Satellite Sites and/or by acquiring relevant high quality links from many different sources. Some of these sources include, reciprocal link partners, one-way links, e-zine article links, directory links, and government or trade associations links. Links from press releases or industry new articles are also excellent sources of links.

Keyword Research

Targeted keywords that are more strategic and descriptive of your business practice are more easily attainable and suitable for the desired traffic results.Results should be pursued and judged not just on raw traffic figures but also on the success of driving qualified prospects towards an action or sale of your products.

Examples of targeted keywords: 'windows for mac,' 'parallel windows,' buying 'your product,' finding 'your product,' help with 'your product,' and learning about 'your product.' We suggest creating a baseline traffic study using Google analytics to ascertain the progress of this project. This will also provide us with a critical feedback loop that will allow us to refine and re-target our campaign based on real time market demand data.

On-Page Search Engine Optimization Gaps

To achieve search engine results, we need to provide Google with the information they value in creating their ranking algorithms during their page "spidering" procedure. When the initial keywords list is developed, we will use these terms to optimize specific pages on your website site.

  • This will include writing:
  • Title tags
  • Page descriptions
  • Meta tags descriptions
  • Alt tags
  • Structured Content
  • SiteOlytics will provide guidance on how to implement this

The client will maintain full editorial control over the pages content but we will suggest techniques of 'seeding' keywords is a manner that Google declares 'relevant' when allocating page rank.

Off-Page Search Engine Optimization Gaps

Google and other search engines have simple and important goals to determine 'relevance' and 'importance' to web pages. They determine this from spidering other sites and finding relevant links back to your site. If a page has sufficient high quality links, then Google and other search engines value the site higher in their organic search results. To achieve the desired results we will create customized Satellite Sites.

Result Timeline of Search Engine Optimization Campaigns

Google does not like to see links appear in mass within a short period of time. For this reason, we will distribute the links and Satellite Sites over the contract life. After all of the Satellite Sites and links have been distributed, then Google will have to cycle through all the sites to recreate its ranking for each keyword. The initial effect of our campaign will produce results in approximately 60 - 90 days.

Performance Reporting

During the term of search engine optimization, we will provide monthly progress reports on our activities based on SiteOlytics and Google Analytics. This will include updates on on-page formatting, article links written and the current rankings of keyword phrases.

Keyword Research / Strategy

One of the most Important SEO elements is the target keywords. Let our team determine the best strategy for all your link building activities to increase your search engine ranking and organic traffic.

Activity Reports

We provide a detailed report of your website SEO performance evaluation, as well as data about your traffic, top referring keywords and a full explanation of your search engine activity.

Our case studies

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